Theoretical aspects of service promotion management
Keywords:promotion of services, advertising, marketing communications, marketing
The article discusses the concept of a product promotion system, discloses the content of the main components of the system, such as goals, principles, types, methods, functions, organizational management structures, stages and indicators of product promotion results. The key concepts and composition of the complex for promoting services on the market, as well as practical aspects of managing the promotion of services, have been determined.
Based on the analysis of scientific and scientific-practical literature, trends in the use of existing methods of promoting goods and services, as well as factors influencing this process, are identified. According to the results of the study, it was found that the classic strategies of modern marketing cannot provide a sufficiently high sales efficiency, therefore, one of the urgent tasks of modern business is the search for new marketing methods