Analysis of methodical positions on price formation

Abstract

It was emphasized that price is a key factor in the success of an enterprise in market conditions, which mediates the relationship between the seller and the buyer, coordinates their interests and reflects the cost and use value of the goods. Paying attention to pricing goals. Analyzed the main methodological approaches to pricing in order to improve the efficiency of the pricing policy of the enterprise. The essence of the pricing policy of the company is considered and the factors that require compulsory accounting when justifying the choice of pricing mechanism are determined. It was noted that the formation of an effective pricing policy of an enterprise is based on knowledge of the offer price as its minimum level on the part of the seller, and the price of the consumer, for which he is ready to purchase a certain product. The main methods of pricing products are considered taking into account costs, customer requirements and actions of competitors.