Marketing management: concept, concepts, approaches

Authors

  • E.Yu. Linkova National Technical University «Kharkiv Polytechnic Institute»
  • A.Yu. Bulak National technical university «Kharkiv Polytechnic Institute»

Keywords:

marketing, principles of marketing, marketing activity, management of marketing activity of the enterprise, approaches to management of marketing activity, goals of marketing activity, process

Abstract

The essence of marketing activity, its objectives and goals are outlined. Approaches and concepts for marketing activity management are analyzed. The scientific and methodological approach to the management of marketing at the enterprise in the field of food industry is improved. The basic stages of marketing management are considered.

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Published

2020-02-01

How to Cite

Лінькова, О., & Булак, А. (2020). Marketing management: concept, concepts, approaches. E-Conomics, (1(3). Retrieved from http://e-conomics.hpi.kh.ua/index.php/journal/article/view/44

Issue

No. 1(3) (2019): E-conomics

Section

1(3) 2019