Substantiation of the choice of competitive strategy of the enterprise

Abstract

The classification of competitive strategies is considered. Several approaches to the choice of competitive strategies by organizations are proposed, depending on the criteria that influence their selection. The choice of a competitive strategy at the domestic enterprise of “ECOPLANT” LLC, which produces household chemicals, is investigated. Recommendations on the choice of competitive strategies for the two types of products are formulated, and the potential economic impact of the strategies is identified. The proposed cost leadership and focusing competitive strategies are selected according to the criteria considered in the paper and recommended for businesses operating in a monopolistic competition market.