The state and problems of the automotive industry of Ukraine: the challenges of the crisis in 2020 (on the example of PJSC «ZAZ»)
Keywords:crisis, new reality, automobile manufacturing, anti-crisis programs
The work found that the main factors hindering the development of the automotive industry are: outdated material and technical support, a high level of depreciation of fixed assets, an unstable financial condition of enterprises, a low level of effective demand, and a lack of investment.
Using the example of PJSC «ZAZ», the analysis of the state of enterprises of the automotive industry in Ukraine was carried out, the main problems of their activities were identified and, based on the study of the experience of the leaders of the automotive industry and the recommendations of leading analysts, ways were proposed to bring the enterprises of the industry out of the crisis and adapt to new conditions of activity.
Mergers and acquisitions can become one of the solutions in the conditions of limited capital. Automakers must be ready to attract investors and conclude deals: rethinking strategy in accordance with the new reality; basic income protection and customer care; increased digitalization; transformation of the development of the personnel development process in remote work; restructuring / reorientation to new niches - digital economy.
It is proposed to use the concept of the Global Strategy Group "9 value levers", which allows combining financial ambitions with elements of a sustainable business model and the desire to achieve high quality in work and flexibility.