Current trends and benefits of digital marketing


  • Anastasia Shutenko Kharkiv National University of Radio Electronics


digital marketing, business, business promotion, target audience


In today's world, digital marketing is gaining in popularity. It includes not only the collection of information about the target audience, but also allows you to see the results of the promotion of a product or service, brand or product. Recent developments in the world have brought many changes to the overall view of the digital space.

Businesses that use different channels of digital marketing have the opportunity to interact with the target audience much more effectively and simultaneously, thereby constantly increasing the number of new customers and audience loyalty to the brand. Trends of strategies and innovative approaches to alternative options of business promotion are considered and popular trends of digital marketing for the near future are analyzed



How to Cite

Шутенко, А. (2022). Current trends and benefits of digital marketing. E-Conomics, (1(5). Retrieved from



1(5) 2021