Features of promotion of products of the chemical industry to B2B markets

Authors

  • A.R. Zdoryk National Technical University «Kharkiv Polytechnic Institute»

Keywords:

chemical industry, internet marketing, B2B market, marketing, social networks, reputation, competitiveness

Abstract

The influence of Internet marketing on the chemical industry has been analyzed and four ways of promoting chemical products to the B2B market have been identified: promotion through the Internet, promotion (participation in exhibitions, conferences, etc.), Direct advertising (marketing), PR. It is determined that adoption of new approaches to B2B will be crucial for maintaining fundamental changes in the chemical industry.

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Published

2018-02-01

How to Cite

Здорик, А. (2018). Features of promotion of products of the chemical industry to B2B markets. E-Conomics, (1(1). Retrieved from http://e-conomics.hpi.kh.ua/index.php/journal/article/view/18

Issue

No. 1(1) (2017): E-conomics

Section

1(1) 2017