Improvement of the system of marketing researches at the enterprise

Abstract

Marketing research - collecting, processing and analyzing information and opportunities, developing recommendations based on these data. The concept of marketing research determines the general shortcomings in the organization of marketing activities. The complex of marketing measures of the enterprise is aimed at increasing the sales volume of the company's products. The generalization of the peculiarities of the organization of marketing researches and the development of proposals for improving marketing research is analyzed. The system of marketing researches was analyzed on the example of Kharkiv enterprise of plug-in connectors. The peculiarities of organization of marketing researches at the enterprise are analyzed. IdentifiedReveloping proposals for improving marketing research. The directions of marketing research are determined.