Place of sales system in the marketing activity of the enterprise

Abstract

The role and place of the marketing system in the marketing activity of the enterprise is determined. The conceptual-categorical apparatus of marketing component of marketing activity is analysed. The essence of the concept of "marketing system", its relationship with other economic categories in the field of marketing. The author's definition of the "sales system" concept is formulated. The place of the sales system and the mechanism of its functioning in the enterprise are clearly illustrated.