Competitive potential of the enterprise: the essence of the concept
Keywords:potential, economic potential, competitive potential, enterprise
Based on the logical sequence, the article considers the essence of the categories "potential", "economic potential", "competitive potential of the enterprise". It is determined that the competitive potential is a component of the enterprise's potential and is a combination of internal and external elements that form a complex of competitive advantages. The main approaches to the formulation of the competitive potential of the enterprise are considered and its properties are determined.
How to Cite
Романчик, Т., & Павленко, Є. (2021). Competitive potential of the enterprise: the essence of the concept. E-Conomics, (1(1). Retrieved from http://e-conomics.hpi.kh.ua/index.php/journal/article/view/30